USC Dance Marathon

Dance Marathon at the University of South Carolina is the largest student-run philanthropic organization in the state. I filmed a short documentary in hopes of sharing their mission and showing the ways that students get involved for Days of Miracles, a 48 hour fundraising push. Students fundraise throughout the year to benefit Prisma Health Children’s Hospital - Midlands.

I also created a mockup logo redesign for the organization to give it a more playful and unique style. Inspired by the collaboration of the Carolina Band and Dance Marathon, I took inspiration from an iconic pregame show visual that the band creates at home football games: the simple “USC” that rotates to face both sides of the stands. However, the lines and curves are less precise than the inspiration photo because I wanted the letters to convey an element of blocky, childlike hand drawing.